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Tips for Forecasting Semi-new products

Bill Tonetti

Foresight: The International Journal of Applied Forecasting, 2006, issue 4, 53-56

Abstract: "Semi-new" is the label that author Bill Tonetti assigns to products that are not truly new, but rather result from extensions and modifications of existing products. In this article, Bill shows how to use data that exist on the predecessor products to forecast demand for the semi-new products. Many firms overlook the opportunities Bill describes here, with severe consequences for forecast accuracy, inventory costs, and service levels. Copyright International Institute of Forecasters, 2006

Date: 2006
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