Book Review of Kenneth Kahn's New Product Forecasting: An Applied Approach

Steven Schnaars

Foresight: The International Journal of Applied Forecasting, 2007, issue 6, 38-39

Abstract: Stephen Schnaars notes that the Kenneth Kahn book is one of the few books that steers a wide path around the most commonly-covered time series techniques, concentrating instead on 20 new-product forecasting techniques. While Schnaars finds that brevity of coverage and lack of empirical support are deficiencies, he considers the book's strength to be the clear and easy-to-understand discussions for managers. Copyright International Institute of Forecasters, 2007

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2007:i:6:p:38-39

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