Life-Cycle Forecasting for New Products: The HP Approach to Forecasting Printer Demand

Jerry Shan, Matthew Reimann and Fereydoon Safai

Foresight: The International Journal of Applied Forecasting, 2008, issue 10, 23-27

Abstract: Forecasting for products with short life cycles is a well-known challenge. Jerry, Matthew, and Fereydoon describe an approach they developed to forecast printer demand at Hewlett-Packard. The approach has two components: one, which they call the automatic Product Life Cycle (PLC) method, is applied to product forecasts; the other, the Statistical Prediction for Aggregates (SPA) method, is applied to a product family/financial market category. HP believes this approach has improved forecasting performance. Copyright International Institute of Forecasters, 2008

Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2008:i:10:p:23-27

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