Sales Forecasting: Improving Cooperation Between the Demand People and the Supply People

Tom Wallace and Bob Stahl

Foresight: The International Journal of Applied Forecasting, 2009, issue 12, 14-20

Abstract: In this selection from their book Sales Forecasting: A New Approach, Tom Wallace and Bob Stahl identify some all-too-common beliefs ("gripes and myths") that can impede cooperation and consensus building in an organization's forecasting process. Here they prescribe some remedies for bettering the working relationships between demand folks and supply folks, thus enhancing the effectiveness of the forecasting process. Copyright International Institute of Forecasters, 2009

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2009:i:12:p:14-20

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