The Forecasting Mantra: A Holistic Approach to Forecasting and Planning

Alec Finney and Martin Joseph

Foresight: The International Journal of Applied Forecasting, 2009, issue 12, 5-13

Abstract: Applying decades of experience in pharmaceutical forecasting, Alec Finney and Martin Joseph offer a template for steering the forecasting and planning process through organizational pitfalls to a successful outcome. Some lessons were learned the hard way; but aren't these lessons the most convincing? Copyright International Institute of Forecasters, 2009

Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2009:i:12:p:5-13

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