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Forecasting Rounds of Golf

Scott Parrott, John Stamey and Timothy Burcham

Foresight: The International Journal of Applied Forecasting, 2012, issue 24, 19-24

Abstract: Back in the 1970s, Thomas Saaty introduced a methodology – the Analytic Hierarchy Process (AHP) – for obtaining and consolidating the judgments of panelists to aid in decisions of choice. AHP has been successfully applied in the forecasting of tourism, corporate earnings, and other areas. In this article, Scott, John, and Timothy describe the use of the AHP to develop judgmental adjustments to statistical forecasts of golf demand at a course in South Carolina. The statistical forecasts account for the trend and seasonal components of golf demand, while expert judgments were obtained on the effects of weather, economics, and local events, as well as course quality, availability, and pricing. Copyright International Institute of Forecasters, 2012

Date: 2012
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