Demand and Supply Integration: The Key to World-Class Demand Forecasting by Mark A. Moon

John Mello

Foresight: The International Journal of Applied Forecasting, 2013, issue 31, 35-37

Abstract: In his review of MoonÕs new book, Mello covers several of the authorÕs topics: DSI vs. S&OP, the importance of collaboration, the framework of a well-run DSI process, and the implementation of DSI across a supply chain, as well as suggesting the target audience for MoonÕs bookÑ-business professionals who manage demand-forecasting processes, practicing managers, and VPs and C-level executives. Copyright International Institute of Forecasters, 2013

Date: 2013
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