Commentary: Challenges along the Road to Implementing CPFR

Ram Ganeshan

Foresight: The International Journal of Applied Forecasting, 2014, issue 33, 13-14

Abstract: In his Commentary on the Roadmap, Ram Ganeshan emphasizes that ?CPFR is not a silver bullet for improving forecasts, but rather a set of structured processes that improve communication and coordination between supply chain partners on matching product supply and demand.? The key challenges, however, involve ensuring data integrity, standardizing forecasts, revising transactional relationships, and a willingness to deal with some significant organizational changes that could cause discord among functional units. Copyright International Institute of Forecasters, 2014

Date: 2014
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