Clickstream Analysis for Forecasting Online Behavior

Ram Ganeshan

Foresight: The International Journal of Applied Forecasting, 2014, issue 33, 15-19

Abstract: Ganeshan describes how retailers can benefit using Clickstream Analysis for Forecasting Online Behavior. A clickstream is an online trail, a prospective customer?s sequence of keystrokes or mouse clicks made as they consider making a purchase on the Internet. Through capture and analysis of the clickstream, a customer can provide value to a seller in helping to understand the customer?s intentions and thus improve their purchasing experience ? as well as the retailer?s profitability. Copyright International Institute of Forecasters, 2014

Date: 2014
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