Predictive Business Analytics: Forward-Looking Capabilities to Improve Business Performance by Lawrence S. Maisel and Gary Cokins

S. McKay Curtis

Foresight: The International Journal of Applied Forecasting, 2014, issue 33, 35-37

Abstract: Predictive Business Analytics by Lawrence Maisel and Larry Cokins seeks to show how companies can improve their usage of analytical tools. Reviewer McKay Curtis offers a blunt assessment of the book?s value to experienced analysts. Copyright International Institute of Forecasters, 2014

Date: 2014
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