Incorporating Google Trends Data Into Sales Forecasting

Tonya Boone, Ram Ganeshan and Robert Hicks

Foresight: The International Journal of Applied Forecasting, 2015, issue 38, 9-14

Abstract: Forecasters are learning that Internet search data can be valuable additions to their models. In this new study, Tonya, Ram, and Robert show specifically how to take search-based data from Google Trends and build them into an individual firm?s forecasting model. Their case study shows the potential for improved accuracy. Copyright International Institute of Forecasters, 2015

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2015:i:38:p:9-14

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