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Review of Forecasting for the Pharmaceutical Industry, 2nd ed

Christian Schafer

Foresight: The International Journal of Applied Forecasting, 2015, issue 39, 42-43

Abstract: Schafer reviews the recent book by Arthur C. Cook, Forecasting for the Pharmaceutical Industry, ed. 2. He ?would recommend Arthur Cook?s Forecasting for the Pharmaceutical Industry, second edition, to anyone seeking an engaging and informative account of the art of strategic forecasting for drug demand.? Copyright International Institute of Forecasters, 2015

Date: 2015
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