Book Review of "Demand Forecasting for Managers"

Aris Syntetos

Foresight: The International Journal of Applied Forecasting, 2017, issue 44, 20-21

Abstract: The author states, "Demand Forecasting for Managers performs an impressive juggling act. It's extremely difficult for a text such as this to strike the right balance between explaining the importance of demand forecasting and providing just enough information-and no more-to allow a busy manager to learn something that can be directly put into practice" He concludes, "Buy and read this book now! You'll be very glad you did." Copyright International Institute of Forecasters, 2017

Date: 2017
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