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Is Big Data the Silver Bullet for Supply-Chain Forecasting?

Shaun Snapp

Foresight: The International Journal of Applied Forecasting, 2017, issue 45, 10-14

Abstract: Shaun Snapp takes on the frequently heard argument these days that big data will alter the nature of supply chain forecasting for the better. Here he lays out the reasons for his dissent. Shaun's points are supported and extended in the six commentaries that follow his article. While the bottom line seems to be don't fall for big hype, the discussion illuminates critical issues in forecasting for the supply chain, including the roles of product vs. customer forecasting, the nature of causal forecasting models, and whether these models can supersede traditional time series forecasts. Copyright International Institute of Forecasters, 2017

Date: 2017
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