Commentary: Customer vs. Item Forecasting

Michael Gilliland

Foresight: The International Journal of Applied Forecasting, 2017, issue 45, 20-21

Abstract: Gilliland also follows up on Shaun Snapp's article that refers to two assumptions made by software vendor Blue Ridge, focusing on their point that "we should be forecasting customer behaviour rather than items." Copyright International Institute of Forecasters, 2017

Date: 2017
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