Commentary: Big Data, a Big Decision

Niels van Hove

Foresight: The International Journal of Applied Forecasting, 2017, issue 45, 24-26

Abstract: Van Hove comments on Shaun Snapp's feature article in issue 45, recognizing the importance of big data but asserting that "like any concept, big data is not a holy grail for every supply chain." He suggests that executives ask themselves several questions about its usefulness to their companies before adopting a new concept. Copyright International Institute of Forecasters, 2017

Date: 2017
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