The State of New-Product Forecasting

Kenneth B. Kahn and Charles W. Chase

Foresight: The International Journal of Applied Forecasting, 2018, issue 51, 24-31

Abstract: As the authors observe, new-product forecasting has long been a problematic and challenging area. In this article, they assess the state of the practice from their recent survey completed by 100 companies and describe emerging approaches that are showing promise for significantly upgrading forecasting performance for these products. They offer several prescriptions for how a company should go about establishing an effective new-product forecasting process. Copyright International Institute of Forecasters, 2018

Date: 2018
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
https://foresight.forecasters.org/shop/

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2018:i:51:p:24-31

Access Statistics for this article

More articles in Foresight: The International Journal of Applied Forecasting from International Institute of Forecasters Contact information at EDIRC.
Bibliographic data for series maintained by Michael Gilliland ().