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Communicating the Forecast: Providing Decision Makers with Insights

Alec Finney

Foresight: The International Journal of Applied Forecasting, 2019, issue 54, 44-48

Abstract: Forecasts are necessary, but not in themselves sufficient for effective decision making. Here, Alec Finney describes his takeaways from asking decision makers to reveal what's missing from the numerical outputs they receive from forecasters. Key themes that emerge are the need to agree on assumptions, manage risk, and sell "a story-not a spreadsheet." His analysis led to the development of a new sharing platform to improve communication and decision making. Journal: Foresight: The International Journal of Applied Forecasting

Date: 2019
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