The UFO Project: Initial Survey Results

Jim Hoover and Project Team Ufo

Foresight: The International Journal of Applied Forecasting, 2021, issue 60, 45-48

Abstract: An introduction to the UFO (Usage of Forecasting in Organizations) mission, objective, and plans is in the Fall 2020 issue of Foresight under the title "The Benefits of Systematic Forecasting for Organizations: The UFO Project." A key focus of this initiative has been to understand why some companies fail to use systematic forecasting methods, despite the huge advances made in forecasting know-how and software support, and the considerable benefits that come from the utilization of such methods. One supposition is that, in many cases, the non-using firms feel they are too small to bother. To this end, a survey instrument was designed and distributed to over 5,000 mainly small businesses registered with the SBA. This article provides a summary of the survey results. Copyright International Institute of Forecasters, 2021

Date: 2021
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