What Is Wrong with Demand Planning Software?

Igor Gusakov

Foresight: The International Journal of Applied Forecasting, 2023, issue 70, 53-55

Abstract: The software market has many options for demand forecasting and planning. Some offerings are for forecasting only, while others provide a broader planning infrastructure. Price can also vary considerably - from free to millions of dollars in licensing, implementation, and maintenance/renewal fees. But while software always has a scope and purpose, how often is the purpose achieved? How often do customers use the software as its developers intended? Coming from a vendor of demand planning software and consulting services, with prior experience in CPG, Igor Gusakov asks these questions and more, and seeks to start a discussion on this topic. This article is the starting point for a special feature section on "The Current State and Future Direction of Forecasting Software," which will appear in the 2023:Q4 issue. Copyright International Institute of Forecasters, 2023

Date: 2023
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