In Pursuit of Consumption-Based Forecasting

Charles Chase and Kenneth B. Kahn

Foresight: The International Journal of Applied Forecasting, 2024, issue 72, 69-71

Abstract: Companies pursuing CBF utilize even more advanced capabilities to capture, examine, and understand 'true' demand and combine market planning, operational planning, and forecasting. These capabilities include the areas of analytics, data, people, process, and technology. Copyright International Institute of Forecasters, 2024

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:for:ijafaa:y:2024:i:72:p:69-71

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