Towards an Integrated Case Method in Management Education—Developing an Ecosystem-Based Research and Learning Journey for Flipped Classrooms

Jan-Philipp Büchler, Gregor Brüggelambert, Haijing Helen de Haan-Cao, Roger Sherlock and Asta Savanevičienė
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Jan-Philipp Büchler: Faculty of Business Studies, University of Applied Sciences and Arts Dortmund, 44139 Dortmund, Germany
Gregor Brüggelambert: Faculty of Business Studies, University of Applied Sciences and Arts Dortmund, 44139 Dortmund, Germany
Haijing Helen de Haan-Cao: Rotterdam Business School, Rotterdam University of Applied Sciences, 3063 ND Rotterdam, The Netherlands
Roger Sherlock: School of Marketing, College of Business, TU Dublin, D24 FKT9 Dublin, Ireland
Asta Savanevičienė: School of Economics and Business, Kaunas University of Technology, LT-44239 Kaunas, Lithuania

Administrative Sciences, 2021, vol. 11, issue 4, 1-13

Abstract: In the field of management science and business administration, the case method is gaining ground in research and in teaching. Case studies support on the one hand exploratory research and on the other hand problem-based teaching. However, we find that case research and case teaching remain unchained in management study programs and propose to close this gap. We identify an untapped potential of boosting the case method by integrating case-based research and teaching into a discovery and learning journey of applied science. We suggest embedding the “integrated case method” (ICM) in the ecosystem of universities, with the aim of enhancing and intensifying the knowledge transfer between business and the higher educational sector, thereby achieving better learning objectives in higher education. As a result, this approach enables the development of a high level of contextual intelligence and thus helps to avoid the fallacies of teaching based on uniform theoretical content.

Keywords: case method; learning journey; management education; knowledge transfer; contextual intelligence (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2021
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