What Does Northern European Travel Means to South Koreans? Focusing on Travel Decision Process

Ji Hyon Park, Hyung-Deok Shin () and Young-Doc Seo
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Ji Hyon Park: Department of Arts and Cultural Management, Cyber University of Korea, 106 Bukchon-ro, Seoul 03051, Korea
Hyung-Deok Shin: School of Business Administration, Hongik University, 94 wausan-ro, Seoul 04066, Korea
Young-Doc Seo: Department of Film and Entertainment Business, Chugye University for the Arts, 7 Bugahyeon-ro 11ga-gil, Seoul 03762, Korea

Administrative Sciences, 2022, vol. 12, issue 3, 1-21

Abstract: The main purpose of this study is to analyze different types of information that may have diverse effects on the travel decision-making process. We collected the most frequently used words related to “Northern European travel” from Korean news sources and blogs, to determine whether there were any systematic differences through network text analysis and CONCOR analysis. We found that Koreans are exposed to words such as “nature” and “cruise activities”, which may lead them to perceive traveling in Northern Europe as a special experience. While political and diplomatic issues are frequently discussed in the news, practical information is discussed in blogs.

Keywords: Northern Europe travel; South Korean travelers; travel information sources; travel decision process; network text analysis (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2022
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