Corporate Social Responsibility: The Impact of Employees’ Perceptions on Organizational Citizenship Behavior through Organizational Identification

Carla Freire (), Joana Gonçalves and Maria Rita Carvalho
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Carla Freire: School of Economics and Management, University of Minho, 4710-057 Braga, Portugal
Joana Gonçalves: School of Economics and Management, University of Minho, 4710-057 Braga, Portugal
Maria Rita Carvalho: School of Economics and Management, University of Minho, 4710-057 Braga, Portugal

Administrative Sciences, 2022, vol. 12, issue 3, 1-18

Abstract: The impact of the employees’ perceptions of CSR activities on the employee-organization relationship has been little explored in the literature. This study aims to analyze the impact of corporate social responsibility (CSR) perceptions (Environment-related CSR; Employee-related CSR, Customer-related CSR) on organizational citizenship behavior through the mediating role of the organizational identification of employees in the hotel sector. A questionnaire was applied to a sample of 214 frontline employees who work in four- and five-star hotels. Using Model 4 of the PROCESS macro, a mediation model was designed to test the hypotheses. The results indicate that there is a mediation model that uses the effect of organizational identification in the relationship between perceptions of CSR and organizational citizenship behavior. This study concludes that an increase in identification with the organization based on environmental-related activities, employee-related activities, or customer-related activities impact on OCB. The results of this study represent contributions to the literature in the CSR field, as well as to the case of human resources managers who wish to enhance organizational citizenship behavior and identification among hotel staff.

Keywords: CSR perceptions; environment-related CSR; employee-related CSR; customer-related CSR; organizational identification; organizational citizenship behavior; hotels (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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