Understanding Social Media Usage at Work from the Perspective of Social Capital Theory

Nur Muneerah Kasim (), Muhammad Ashraf Fauzi (), Walton Wider and Muhammad Fakhrul Yusuf
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Nur Muneerah Kasim: Faculty of Industrial Management, University Malaysia of Pahang (UMP), Gambang 26300, Malaysia
Muhammad Ashraf Fauzi: Faculty of Industrial Management, University Malaysia of Pahang (UMP), Gambang 26300, Malaysia
Walton Wider: Faculty of Business and Communications, INTI International University, Nilai 71800, Malaysia
Muhammad Fakhrul Yusuf: Faculty of Industrial Management, University Malaysia of Pahang (UMP), Gambang 26300, Malaysia

Administrative Sciences, 2022, vol. 12, issue 4, 1-21

Abstract: With the pervasive use of social media (SM) in organizations, it is regarded as a relevant driver that can influence an employee’s job performance. This study fills in the gap that extends the job performance concept by discovering the role of SM in innovative performance in introducing new ideas beyond standard specifications to produce novel and valuable organizational outcomes. By adopting the social capital theory (SCT), the present study investigates the roles of social media use at work in predicting social capital (network ties, shared vision, and trust) that might promote work engagement and subsequently affect employees’ innovative job performance. The data was collected through an online survey, and 291 Malaysian employees participated. The partial least square structural equation modelling (PLS-SEM) technique was applied in data analysis for the measurement model and structural model used in this study. Findings show that SM use at work significantly predicts network ties, shared vision, and trust. Besides, network ties and trust positively promoted work engagement except for shared vision. Subsequently, work engagement was associated with innovative job performance. This study provides theoretical and practical implications for extending knowledge, as well as mitigating plans and efforts to resolve employees’ performance concerning the issues of SM use at work.

Keywords: social media; social capital; networking ties; shared vision; trust; work engagement; innovative job performance (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2022
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