Ethics and Sustainability in Hospitality Employer Branding

Vasco Santos (), Patrícia Simão, Isabel Reis, Marta Correia Sampaio, Filipa Martinho and Bruno Sousa
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Vasco Santos: Departamento de Economia, Gestão, Engenharia Industrial e Turismo (DEGEIT), Universidade de Aveiro, 3810-193 Aveiro, Portugal
Patrícia Simão: ISLA Santarém—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Isabel Reis: ISLA Santarém—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Marta Correia Sampaio: ISLA Santarém—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Filipa Martinho: ISLA Santarém—Instituto Superior de Gestão e Administração, 2000-241 Santarém, Portugal
Bruno Sousa: IPCA—Polytechnic Institute of Cávado and Ave, Campus do IPCA—Lugar do Aldão, Vila Frescainha (São Martinho), CiTUR and UNIAG, 4750-810 Barcelos, Portugal

Administrative Sciences, 2023, vol. 13, issue 9, 1-21

Abstract: Tourism is currently one of the main sectors of profit for the worldwide economy. This study aims to explore ethics and sustainability in employer branding applied in the hotel industry, which is intended to correlate these very current and little-explored themes. This study aims to explore the investigation of these concepts that have grown, especially in the area of tourism and hospitality, as a way to better understand how the hotel sector can improve and develop strategic tools to achieve organisational success and capture the best talent. Methodologically, a Delphi method (three rounds) was performed through 26 participants recognised as experts of three major associations within the hotel industry in Portugal. As the main outcome, this research validated the Ethics and Sustainability in Hospitality Employer Branding Model, comprising three dimensions (HRM and EB Practices; Factors of business ethics and environmental sustainability; and Advantages of UH in implementing the EB strategy and RS communication) and underlying categories. Findings and practical implications to management are presented.

Keywords: tourism; hospitality; ethics; sustainability and employer branding (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2023
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