Strategic Design of a Business Model for Providing Services over the 5G Network in Peru

Edison Moreno-Cardenas (), Yackelin Moreno and Abel I. Barrial-Lujan
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Edison Moreno-Cardenas: Departamento de Comunicaciones, Universitat Politècnica de València, 46022 Valencia, Spain
Yackelin Moreno: Departamento de Ingeniería Ambiental, Universidad Nacional Jose María Arguedas, Andahuaylas 03701, Peru
Abel I. Barrial-Lujan: Departamento de Tecnología de Alimentos, Universitat Politècnica de València, 46022 Valencia, Spain

Administrative Sciences, 2024, vol. 14, issue 3, 1-21

Abstract: The advance of the fifth generation (5G) network globally has completely changed business models, giving rise to the birth of new companies with their business models and the adaptation of existing companies. This change is greatest in developing countries where 5G network deployment is scarce and key to their economy. This article aims to analyze the strategic design of a business model to provide 5G network equipment installation services in Peru. In addition, the article includes the design of a business structure for the implementation of the business model, as well as the evaluation of economic and financial projections to determine the economic viability of its implementation. The methodological approach covers business management applied to business design, examining several key areas such as business management, human resource management, finance, accounting, marketing, and operations management. The study of the business model is based on business management theory, using accounting and finance concepts to analyze the most significant financial indicators. The information and data used to analyze the aspects of the business model are extracted from the databases of Peruvian institutions. Our results reveal that implementing a business model for providing 5G network equipment installation services in Peru is economically viable since the economic and financial projections show that a Net Present Value of 146,931.02 monetary units is obtained. Also, the results justify the design of the business structure based on the value proposition of experience and specialization focused on 5G networks in Peru.

Keywords: 5G; enterprise; business design; business model; business management; telecommunications (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2024
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