Influence of Perceived Legitimacy and Perceived Value of Professional Association Members on Attitudinal Loyalty

María-Elena Sánchez-del-Río-Vázquez (), Carlos Rodríguez-Rad, Manuel Orta-Pérez and Maria-Ángeles Revilla-Camacho
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María-Elena Sánchez-del-Río-Vázquez: Department of Business Administration and Marketing, University of Seville, 41018 Sevilla, Spain
Carlos Rodríguez-Rad: Department of Business Administration and Marketing, University of Seville, 41018 Sevilla, Spain
Manuel Orta-Pérez: Department of Business Administration and Marketing, University of Seville, 41018 Sevilla, Spain
Maria-Ángeles Revilla-Camacho: Department of Business Administration and Marketing, University of Seville, 41018 Sevilla, Spain

Administrative Sciences, 2024, vol. 15, issue 1, 1-23

Abstract: This article explores the discoveries related to organizational legitimacy, focusing on its three key types: pragmatic, moral, and cognitive. It examines how perceived value plays a crucial role in the generation of legitimacy and its direct impact on attitudinal loyalty. The study, based on a survey of 156 members of the Professional Association of Economists of Seville, demonstrates the significant influence of perceived value and legitimacy on the three dimensions of organizational legitimacy and attitudinal loyalty. Based on the findings, the paper recommends a management approach that emphasizes perceived value to reinforce legitimacy, which in turn strengthens loyalty. Another important contribution of our work is that it fills a gap in the literature related to professional association membership loyalty and its antecedents. Further research is suggested to investigate the causes and effects of legitimacy in different organizational contexts.

Keywords: professional associations; organizational legitimacy; perceived value; attitudinal loyalty; PLS-SEM (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2024
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