Podcasting Management: How Audio Platforms Are Shaping Business Ideas

Dag Øivind Madsen () and Kåre Slåtten ()
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Dag Øivind Madsen: Department of Business, Marketing and Law, USN School of Business, University of South-Eastern Norway, 3511 Hønefoss, Norway
Kåre Slåtten: Department of Business, Marketing and Law, USN School of Business, University of South-Eastern Norway, 3511 Hønefoss, Norway

Administrative Sciences, 2025, vol. 15, issue 9, 1-13

Abstract: Podcasts are reshaping how management ideas are disseminated and consumed in the digital age. This conceptual essay applies insights from management fashion theory to analyze how podcasts operate as hybrid media that both mirror and amplify popular business ideas. We explore the interplay among platform dynamics, storytelling formats, and the performative roles of podcast hosts as fashion-setters. Through illustrative examples, we show how podcasts elevate certain management styles, repackage leadership narratives, and bypass traditional gatekeeping structures. This essay concludes with reflections on the implications of podcasting for the credibility, diversity, and direction of management discourse, and outlines future research paths in this emerging domain.

Keywords: podcasts; management fashion theory; idea diffusion; digital media; platform economy; leadership discourse; algorithmic amplification; management communication; edutainment; organizational knowledge dissemination (search for similar items in EconPapers)
JEL-codes: L M M0 M1 M10 M11 M12 M14 M15 M16 (search for similar items in EconPapers)
Date: 2025
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