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Customer Relationship Management and Recent Developments

Noel Yee-Man Siu ()
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Noel Yee-Man Siu: Department of Marketing, School of Business, Hong Kong Baptist University, Kowloon Tong, Hong Kong 999077, China

Administrative Sciences, 2016, vol. 6, issue 3, 1-2

Abstract: In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched.[...]

Keywords: n/a (search for similar items in EconPapers)
JEL-codes: M M0 M1 M10 M11 M12 M14 M15 M16 L (search for similar items in EconPapers)
Date: 2016
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