Impact of Internet Information on Apple Growers’ Adaptive Behaviors to Frost Disasters: Theory and Empirical Research from the Perspective of Psychological Perception

Haiyu Yang, Wencong Cai, Jundi Liu and Xuexi Huo
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Haiyu Yang: College of Economics and Management, Northwest A&F University, Xianyang 712100, China
Wencong Cai: College of Economics and Management, Northwest A&F University, Xianyang 712100, China
Jundi Liu: College of Economics and Management, Northwest A&F University, Xianyang 712100, China
Xuexi Huo: College of Economics and Management, Northwest A&F University, Xianyang 712100, China

Agriculture, 2021, vol. 11, issue 10, 1-17

Abstract: As an effective tool for farmers to obtain agricultural information, the Internet has a profound impact on apple growers’ perception of frost disasters and their adaptive behaviors. This paper constructed the theoretical analysis framework of “Apple growers’ internet information acquisition-psychological perception-adaptive behavior to frost disaster”, based on the data of 1020 apple growers in Shaanxi Province, empirically analyzing the impact of Internet information on apple growers’ adaptive behaviors to frost disasters and its mechanism by the IV probit model and the intermediary effect model. The research found that the Internet information can significantly promote the apple growers’ adaptive behaviors to frost disasters and has different effects on apple growers with different income levels and different management capabilities. Risk perception, effect perception, and risk attitudes have significant intermediary effects in the influence of the Internet information on apple growers’ adaptive behaviors to frost disasters. Therefore, when governments take advantage of the Internet platform to help apple growers cope with frost disasters, they should fully consider the socio-economic conditions and psychological perception factors of apple growers and formulate targeted adaptation strategies.

Keywords: apple growers; adaptive behaviors; frost disasters; intermediary effect; internet information (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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