Customer Preferences for Organic Agriculture Produce in the Czech Republic: 2016 and 2019

Martina Zámková, Stanislav Rojík, Ladislav Pilař, Martina Chalupová, Martin Prokop, Radek Stolín, Paweł Dziekański and Mansoor Maitah ()
Additional contact information
Martina Zámková: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Stanislav Rojík: Department of Economics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Ladislav Pilař: Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic
Martina Chalupová: Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic
Martin Prokop: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Radek Stolín: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Paweł Dziekański: Department of Economics and Finance, Jan Kochanowski University in Kielce, Uniwersytecka 15 Str., 25-406 Kielce, Poland

Agriculture, 2021, vol. 11, issue 10, 1-16

Abstract: The article analyses the customer attitude towards the qualities and benefits of organic agriculture production for farmers and customers in the Czech Republic, comparing the situation in 2016 and 2019. More than 2500 respondents were subject to the marketing research in the years 2016 and 2019. The data were processed using correspondence analysis and logistic regression. The research study shows that the number of respondents who consider organic food is growing; at the same time, there is a rather large share of consumers who believe organic food to be of better quality. The results show a favourable change in the popularity of organic food. While, in 2016, the main decisive factor in shopping for organic food was its price, in 2019, the main criterion, for the respondents, was quality, with the criterion of price being complemented by the perception of organic food as healthier than conventional food. At the same time, it was established that, the amount spent on organic food in 2019 was higher than that in 2016. This finding was in positive correlation with the increase in respondents’ income. For farmers, organic farming is a promising alternative to conventional agriculture due to a rising demand for organic produce.

Keywords: conventional agriculture; consumer preferences; Czech food market; organic agriculture; sustainable agriculture (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2077-0472/11/10/968/pdf (application/pdf)
https://www.mdpi.com/2077-0472/11/10/968/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jagris:v:11:y:2021:i:10:p:968-:d:650431

Access Statistics for this article

Agriculture is currently edited by Ms. Leda Xuan

More articles in Agriculture from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().