Individual and Village Level Factors Affect Farmers’ Satisfaction with Sustainable Rural Development Practices: Evidence from Guangdong Province in China

Xiaojuan Zhang and Zhengxi Yang ()
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Xiaojuan Zhang: School of Public Management, South China Agricultural University, Guangzhou 510642, China
Zhengxi Yang: School of Public Management, South China Agricultural University, Guangzhou 510642, China

Agriculture, 2022, vol. 12, issue 10, 1-18

Abstract: Farmers are the most important stakeholders in the sustainable development of rural areas. Studying farmers’ satisfaction with sustainable rural development (SRD) practices can help us to understand how to mobilize farmers’ enthusiasm and initiative, such that they can play a major role in SRD. This study aimed to identify the factors influencing farmers’ satisfaction with SRD practices. Based on the survey data of 599 farmers in 57 villages in the Guangdong Province, Hierarchical Linear Modelling (HLM) was used to identify the influencing factors of farmers’ satisfaction with SRD practices in Guangdong Province at the individual and village levels. This study found that there was spatial heterogeneity in farmers’ satisfaction with SRD practices in the Guangdong Province, and factors at the individual level and village level jointly affected the farmers’ satisfaction. At the individual level, farmers’ college education, identity of Chinese Communist Party (CCP), and participation have positive predictive effects on farmers’ satisfaction. At the village level, the improvement of public services, village infrastructure, and grassroots governance has a positive predictive effect on farmers’ satisfaction. However, the improvement of the village living environment and the income of the village’s collective economy were not significant determinants of farmers’ satisfaction. The results provide practical implications for policymakers to guide farmers to actively participate in SRD practices.

Keywords: sustainable development; sustainable rural development; farmers’ satisfaction (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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