Influence of Attachment Theory on Pro-Environmental Behavior and Well-Being: A Case of Organic Agricultural Tourism in Taiwan Hualien and Taitung

Ching-Cheng Shen, Dan Wang (), Jennifer Pasion Loverio, Hsi-Lin Liu and Hsing-Yi Wang
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Ching-Cheng Shen: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan
Dan Wang: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan
Jennifer Pasion Loverio: Department of Hotel, Restaurant and Institution Management, College of Home Economics, University of the Philippines-Diliman, Quezon City 1101, Philippines
Hsi-Lin Liu: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan
Hsing-Yi Wang: Graduate Institute of Tourism Management, National Kaohsiung University of Hospitality and Tourism, No. 1, Songhe Rd., Xiaogang Dist., Kaohsiung City 812301, Taiwan

Agriculture, 2022, vol. 12, issue 12, 1-16

Abstract: Organic agricultural tourism is an environment-friendly tourism that has emerged in recent years. However, no comprehensive dependency theory discusses the tourists’ pro-environmental behavior and well-being from the perspective of the public sphere. This research aims to verify the effect of the four dimensions of attachment and its impact on pro-environmental behavior. This research substantiated that the four aspects of attachment theory had a positive and significant influence on pro-environmental behavior and well-being. Furthermore, place and activity attachment had the highest impact. The results serve as a basis for understanding and motivating tourists’ pro-environmental behaviors and assist them in achieving well-being through organic agriculture tourism. This research also suggests sustainable development practices for destination operators or managers.

Keywords: attachment theory; pro-environmental behavior; well-being; organic agricultural tourism (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2022
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