Why “Say One Thing and Do Another” a Study on the Contradiction between Farmers’ Intention and Behavior of Garbage Classification

Shiyao Zhou, Chen Qing, Shili Guo, Xin Deng, Jiahao Song and Dingde Xu
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Shiyao Zhou: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Chen Qing: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Shili Guo: School of Economics, Southwestern University of Finance and Economics, Chengdu 610074, China
Xin Deng: College of Economics, Sichuan Agricultural University, Chengdu 611130, China
Jiahao Song: College of Management, Sichuan Agricultural University, Chengdu 611130, China
Dingde Xu: College of Management, Sichuan Agricultural University, Chengdu 611130, China

Agriculture, 2022, vol. 12, issue 8, 1-15

Abstract: How to protect the ecological environment is an important international issue for achieving the sustainable development goals. Using survey data of 2628 farmers in 52 administrative villages in 13 prefecture-level cities of the China Land Economic Survey in 2020, probit and multinomial logistic regression models were used to explore the influence of social capital on farmers’ willingness, behavior and the transformation between willingness and behavior. The results show that: (1) The consistency between farmers’ willingness and behavior is low; 90.25% of farmers had the willingness to separate waste, but only 48.49% of farmers had actually classified waste, and only 48.22% of farmers had transformed willingness into behavior. (2) Among the three dimensions of social capital, social network, social norm and social trust, all had positive and significant effects on farmers’ willingness and behavior to separate waste. (3) Social network and social norm had a positive and significant impact on the transformation of farmers’ willingness to separate waste into behavior, but social trust was not significant. The research results confirm that the contradiction between farmers’ intention and behavior of waste separation were generally inconsistent in rural areas. At the same time, the results showed that social capital can promote farmers’ willingness and behavior of waste separation and the transformation from a willingness to behavior, which can provide decision-making reference for how to improve farmers’ high willingness and behavior.

Keywords: social capital; waste separation; willingness and behavior; influencing factors (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2022
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