Consumer Attitudes and Concerns about Beef Consumption in Argentina and Other South American Countries

Adrián Bifaretti, Enrique Pavan and Gabriela Grigioni ()
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Adrián Bifaretti: Departamento de Promoción Interna, Instituto de Promoción de la Carne Vacuna Argentina, Ciudad Autónoma de Buenos Aires C1035ABD, Argentina
Enrique Pavan: Unidad Integrada Balcarce: Facultad de Ciencias Agrarias, Universidad Nacional de Mar del Plata, Estación Experimental Agropecuaria Balcarce, Instituto Nacional de Tecnología Agropecuaria, Balcarce 7620, Argentina
Gabriela Grigioni: Instituto Tecnología de Alimentos, Instituto Nacional de Tecnología Agropecuaria, Instituto de Ciencia y Tecnología de Sistemas Alimentarios Sustentables, Consejo Nacional de Investigaciones Científicas y Técnicas, Castelar 1712, Argentina

Agriculture, 2023, vol. 13, issue 3, 1-21

Abstract: In South America, modifications in beef consumption habits, mainly related to economic reasons, new lifestyles, and new eating behaviors, are being observed. If this trend continues, beef consumption could continue to fall or there would be a greater share of cheaper types of meat. In general, consumer concerns related to health, animal welfare, and environmental impact are increasing. Most of the population in South America follows an omnivorous diet, with a minority of vegetarians/vegans. In Argentina, around 30% consider themselves as flexitarians and around 5% as vegetarians/vegans, with centennials and millennials being the ones that mostly follow these types of behaviors. For flexitarians, the main reason that leads them to adopt this diet is the search for healthier eating. In general, consumers consider livestock production to be a sustainable activity; although, ethical concerns are growing among the younger generations. Finally, around 30% of the total population is willing to partially replace the consumption of beef to avoid animal slaughter and 8% would abandon it for this reason. The current trend would indicate that, if the conditions defined by the present scenarios continue, the motivations to consume less beef could be strengthened.

Keywords: beef; Flexitarian; sustainable; centennials; ethical aspects (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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