Research on the Determination of the Factors Affecting Business Performance in Beekeeping Production

Miroslav Čavlin, Nedeljko Prdić (), Svetlana Ignjatijević (), Jelena Vapa Tankosić, Nemanja Lekić and Sara Kostić
Additional contact information
Miroslav Čavlin: Faculty of Economics and Engineering Management, University Business Academy, Cvećarska 2, 21000 Novi Sad, Serbia
Nedeljko Prdić: JKP Tržnica, Novi Sad, Žike Popovića 4, 21000 Novi Sad, Serbia
Svetlana Ignjatijević: Faculty of Economics and Engineering Management, University Business Academy, Cvećarska 2, 21000 Novi Sad, Serbia
Jelena Vapa Tankosić: Faculty of Economics and Engineering Management, University Business Academy, Cvećarska 2, 21000 Novi Sad, Serbia
Nemanja Lekić: Department of Business and Information Studies, Belgrade Business and Arts Academy of Applied Studies, Kraljice Marije 73, 11050 Belgrade, Serbia
Sara Kostić: Faculty of Economics in Subotica, University of Novi Sad, Dr Sime Miloševića 16, 21000 Novi Sad, Serbia

Agriculture, 2023, vol. 13, issue 3, 1-22

Abstract: A competitive business environment pushes beekeepers to the creation of value at a higher level than the competition in a way that is difficult to imitate. In order to survive in a competitive business environment, beekeeping producers must direct their resources towards innovative solutions, which can include honey quality assurance programmes and further product development, as well as creation of value-added honey products that is translated in good business performance. As the potential of the Republic of Serbia’s beekeeping production can be strengthened and its products exported beyond the national market, there is a need to examine the influence of a set of factors that can impact the beekeeper’s business performance. Therefore, this paper will examine the direct and indirect influence of the competitive environment (the business environment opportunities, threats and the relationships with the consumers) and innovative performance (in the field of marketing, product design, product quality, distribution, manufacturing and time to market) on the business performance of Serbian beekeepers. This research uses the SEM method with the SmartPLS tool. The findings of the model have confirmed that a competitive environment and innovative performance have a direct positive, statistically significant impact on the business performance of Serbian beekeeping production. A weak indirect influence of a competitive environment on the business performance of beekeepers has been confirmed. The model has proven to be significant, and a high percentage of variations in beekeepers’ business performance has been explained by the influence of two independent variables (competitive environment and innovative performance). As there is no previous research on the nexus of the competitive environment, innovative performance and business performance of Serbian beekeepers, these findings may be of special interest to authors and researchers, beekeeping organizations and representatives of agricultural advisory services.

Keywords: agriculture; honey; innovation; perceptions; beekeepers; Serbia (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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