Regional Labelling as a Tool for Supporting Rural Development: A Slovak Case Study

Jana Jaďuďová (), Milada Šťastná, Iveta Marková and Emília Hroncová
Additional contact information
Jana Jaďuďová: Department of Fire Engineering, Faculty of Security Engineering, University of Žilina 1, 01026 Žilina, Slovakia
Milada Šťastná: Department of Applied and Landscape Ecology, Faculty of AgriSciences, Mendel University in Brno, 61300 Brno, Czech Republic
Iveta Marková: Department of Fire Engineering, Faculty of Security Engineering, University of Žilina 1, 01026 Žilina, Slovakia
Emília Hroncová: Slovak Hydrometeorological Institute, Jeséniova 17, 83315 Bratislava, Slovakia

Agriculture, 2023, vol. 13, issue 5, 1-14

Abstract: Regional product labelling has become a trend in recent years, with the goal of being able to stimulate and support local economies; increase the sales of quality local products and services; preserve and maintain traditions, local cultural values, and the character of rural landscapes; and promote the use of local resources, potential, and raw materials. The existing Slovak studies deal primarily with the perception of consumers and tourism. In this article, we analysed forms of rural development in connection with regional product labelling and the Slovak regions of Kopanice and Záhorie. This theme is a relatively new phenomenon in Slovakia, and that is the author’s main contribution. The research was conducted using an online questionnaire administered between May and July 2022 in each district of the region, with a total of 283 respondents participating. The results obtained from the questionnaire survey were statistically processed using Pearson’s correlation coefficient. We used STATISTIC 109 software (Tibco software, Palo Alto, California). The questionnaire method is the most suitable method for determining the perceptions of the respondents. The goal was to analyse rural development in connection with regional product labelling and to identify areas of the application of regional product labels. The term regional product was associated with production in a specific region (50.5%) and with the customs and traditions of the region (43.8%). Supporting employment and entrepreneurship in the region were considered by 43.1% of the respondents as the most important in the region. From the perspective of the application of regional labelling in connection with rural development, we confirmed gender and education dependence. Women with first- and second-level higher education saw regional labels as the main element in the development of the region and the local economy.

Keywords: rural management; regional label; regional product; agricultural development; rural areas in Slovakia (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2077-0472/13/5/1053/pdf (application/pdf)
https://www.mdpi.com/2077-0472/13/5/1053/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jagris:v:13:y:2023:i:5:p:1053-:d:1146434

Access Statistics for this article

Agriculture is currently edited by Ms. Leda Xuan

More articles in Agriculture from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().