Environmental Knowledge, Values, and Responsibilities Help to Enhance Organic Farming Intentions: A Case Study of Yunlin County, Taiwan

Po-Ching Wang (), Fang-Chun Liu, Lee De-Chih and Ming-Ying Lin
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Po-Ching Wang: Department of Landscape Architecture and Agricultural Extension Center, National Chiayi University, Chiayi City 600355, Taiwan
Fang-Chun Liu: Mustard Seed Creative & Design INC., Taichung 403010, Taiwan
Lee De-Chih: Department of Information Management, Da-Yeh University, Changhua City 515006, Taiwan
Ming-Ying Lin: Department of Plant Medicine and Agricultural Extension Center, National Chiayi University, Chiayi City 600355, Taiwan

Agriculture, 2023, vol. 13, issue 8, 1-12

Abstract: This study aimed to identify the key factors that may influence farmers’ support for organic farming, which is an eco-friendly approach that nourishes the productivity of agricultural and ecological systems. To explore farmers’ adoption of organic-agriculture-related behaviors and the factors that influence these behavioral intentions, this research developed a questionnaire based on Kaiser’s theory of ecological behavior. The participants were 152 farmers, who were recruited via stratified sampling from four major agricultural zones in the county. The results revealed that environmental knowledge, environmental value, and feelings of responsibility positively influenced farmers’ behavioral intentions toward organic agriculture. The positive influence of environmental knowledge on behavioral intentions was enhanced by farmers’ experience, age, and time spent in agriculture each week. However, the positive influences of environmental value and feelings of responsibility were not moderated by the three aforementioned variables. Appropriate promotional and educational measures should incorporate the real-life experiences of farmers to increase their environmental knowledge, environmental value, and feelings of responsibility toward organic agriculture, thereby effectively enhancing their willingness to adopt this type of agriculture.

Keywords: organic agriculture; behavioral intention; environmental knowledge; environmental values; environmental responsibility (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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