National Labelling System of Organic Agriculture and Food Products—How Familiar Are Czech Consumers with the National Organic Agri-Food Brand?

Martina Zámková, Stanislav Rojík, Martin Prokop (), Simona Činčalová and Radek Stolín
Additional contact information
Martina Zámková: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Stanislav Rojík: Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamycka 129, 16500 Prague, Czech Republic
Martin Prokop: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Simona Činčalová: Department of Economics Studies, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic
Radek Stolín: Department of Mathematics, College of Polytechnics Jihlava, Tolstého 16, 58601 Jihlava, Czech Republic

Agriculture, 2024, vol. 14, issue 1, 1-14

Abstract: The organic market in the Czech Republic has been growing dynamically, mainly in the last two decades. It is increasing the number of organic farms and producers of organic food. It was also identified as growing in popularity with Czech customers in the period before the COVID-19 pandemic. In the Czech Republic, organic products are labelled with a national brand called “bio zebra” under direct control of the Czech Ministry of Agriculture. The dependence of the recognition of this brand on selected socio-demographic indicators (gender, age, education, net monthly household income, number of household members, number of children in the family, size of the municipality) was evaluated in a sample of 1197 respondents in total using logistic regression, and the course of partial dependence on individual sociodemographic indicators was monitored in more detail using contingency table analysis. Significant relationships were found between the recognition of this agri-food brand and gender, education, net monthly household income, number of members and children in the family, and size of the municipality where the consumers live. The proportion of respondents who know the label was higher among women and increased with education level, net monthly household income, number of household members and municipality size.

Keywords: agri-food marketing; agribusiness and food trade; consumer behaviour and consumption; national labelling system of organic agriculture and food products; sustainable agriculture and food production; organic agriculture and farming (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.mdpi.com/2077-0472/14/1/100/pdf (application/pdf)
https://www.mdpi.com/2077-0472/14/1/100/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jagris:v:14:y:2024:i:1:p:100-:d:1313352

Access Statistics for this article

Agriculture is currently edited by Ms. Leda Xuan

More articles in Agriculture from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().