The Role of Culinary Tourism in Local Marketplace Business—New Outlook in the Selected Developing Area

Nikola Vuksanović (), Dunja Demirović Bajrami, Marko D. Petrović, Milan M. Radovanović, Slavica Malinović-Milićević, Adriana Radosavac, Valentina Obradović and Maja Ergović Ravančić
Additional contact information
Nikola Vuksanović: Faculty of Management, University “Union-Nikola Tesla”, 21205 Sremski Karlovci, Serbia
Dunja Demirović Bajrami: Geographical Institute “Jovan Cvijić” SASA—Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Marko D. Petrović: Geographical Institute “Jovan Cvijić” SASA—Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Milan M. Radovanović: Geographical Institute “Jovan Cvijić” SASA—Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Slavica Malinović-Milićević: Geographical Institute “Jovan Cvijić” SASA—Serbian Academy of Sciences and Arts, 11000 Belgrade, Serbia
Adriana Radosavac: Faculty of Applied Management, Economics and Finance, University Business Academy, 11000 Belgrade, Serbia
Valentina Obradović: Faculty of Tourism and Rural Development in Požega, Josip Juraj Strossmayer University of Osijek, 34000 Požega, Croatia
Maja Ergović Ravančić: Faculty of Tourism and Rural Development in Požega, Josip Juraj Strossmayer University of Osijek, 34000 Požega, Croatia

Agriculture, 2024, vol. 14, issue 1, 1-20

Abstract: Local producers constitute a crucial segment of the local economy, playing a pivotal role in driving rural development and the progress of tourism. Their avenues for showcasing products extend beyond markets, bazaars, or food events, often being integrated into a destination’s tourism offerings. Moreover, they contribute to the culinary progress within tourism. Originating from wider rural areas or nearby villages, local producers significantly impact everyday migrations, services, and financial transactions in relationships spanning suburban–urban, village–town, and cross-border cooperation. This study aims to scrutinize the social facets of the organization and work of local producers, offering insights into contemporary market processes. It also serves to illustrate cross-border cooperation and the role of culinary tourism in local business. Through qualitative data processing, we will delve into the outcomes of cross-border projects, emphasizing ethical and sustainable values rooted in territory, landscape, local culture, authenticity, and the application of culinary elements in tourism. The results will shed light on the economic, social, and cultural ramifications on markets in border regions, influencing daily life and the economy. This study will define key aspects of rural development. These research findings can inform local governments, the economy, and communities in future strategic planning for developing this market segment. Tourism, especially in hospitality, will empower rural communities to enhance financial inflow and create local employment opportunities, such as roles for vineyard tour guides or local chefs. Simultaneously, it will bolster other sectors of the local economy, such as agriculture.

Keywords: rural development; culinary tourism; food; local producers; local economy; cross-border cooperation (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2024
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