Environmental Concerns of Agri-Food Product Consumers: Key Factors

Sergio Valdelomar-Muñoz () and Eva María Murgado-Armenteros
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Sergio Valdelomar-Muñoz: Department of Management, Marketing and Sociology, University of Jaén, 23071 Jaén, Spain
Eva María Murgado-Armenteros: Department of Management, Marketing and Sociology, University of Jaén, 23071 Jaén, Spain

Agriculture, 2024, vol. 14, issue 7, 1-16

Abstract: Growing consumer interest in caring for the environment has motivated the development of multiple studies focused on discovering this variable’s impact on purchasing behaviour. However, a major gap still exists between attitude and pro-environmental behaviour caused by the need for greater environmental awareness, among other things. Therefore, knowing the environmental issues that worry consumers of agrifood products is important. This work digs deeper into this issue by analysing these environmental concerns and examining differences between countries with different levels of environmental sensitivity. CAWI methodology has been used to conduct an online survey in four countries (Spain, Germany, the United Kingdom, and Denmark), with 3200 valid responses analysed using qualitative and quantitative techniques. The obtained results highlight the existence of 11 major environmental dimensions or issues for consumers of agri-food products. In addition, a correspondence analysis identifies two key factors, the first focused on a range of environmental problems of a more general nature and the second with greater interest focused on concern for biodiversity conservation. This study has implications for both the agri-food sector and European agricultural policy.

Keywords: environment; environmental concern; consumer behaviour; pro-environmental consumer; European countries; agri-food products; biodiversity (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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