Competitiveness and Diversification in Grape Exports: Keys to Their Sustainability in Global Markets

Hugo Daniel García Juárez, Jose Carlos Montes Ninaquispe (), Sandra Lizzette León Luyo, Heyner Yuliano Marquez Yauri, Carlos Enrique Mendoza Ocaña, Nelly Victoria De La Cruz Ruiz, Sarita Jessica Apaza Miranda, Christian David Corrales Otazú, Antonio Rafael Rodríguez Abraham and Groover Valenty Villanueva Butrón
Additional contact information
Hugo Daniel García Juárez: Universidad César Vallejo, Trujillo 13001, Peru
Jose Carlos Montes Ninaquispe: Programa de Administración y Administración de Negocios Internacionales Filial Norte, Universidad de San Martín de Porres, Chiclayo 14001, Peru
Sandra Lizzette León Luyo: Universidad Nacional de Trujillo, Trujillo 130101, Peru
Heyner Yuliano Marquez Yauri: Universidad Nacional de Trujillo, Trujillo 130101, Peru
Carlos Enrique Mendoza Ocaña: Universidad Privada del Norte, Trujillo 13001, Peru
Nelly Victoria De La Cruz Ruiz: Universidad Nacional de Trujillo, Trujillo 130101, Peru
Sarita Jessica Apaza Miranda: Universidad Continental, Sede Arequipa 120101, Peru
Christian David Corrales Otazú: Universidad Católica de Santa María, Arequipa 040101, Peru
Antonio Rafael Rodríguez Abraham: Universidad César Vallejo, Trujillo 13001, Peru
Groover Valenty Villanueva Butrón: Universidad César Vallejo, Trujillo 13001, Peru

Agriculture, 2025, vol. 15, issue 17, 1-21

Abstract: This study examined the sustainability of global table grape exports from 2020 to 2024, focusing on two key dimensions: market diversification and international competitiveness. Using data from Trade Map and applying the Herfindahl–Hirschman Index (HHI) and the Revealed Comparative Advantage Normalized Index (RCAN), the research analyzed the export performance of major grape-exporting countries, including Peru, Chile, the Netherlands, Italy, the United States, South Africa, and China. The results showed significant differences in both market structure and competitive positioning. Countries like Peru and South Africa demonstrated rapid export growth and high competitiveness in certain markets, but faced elevated levels of market concentration, exposing them to external shocks. In contrast, Italy and the Netherlands maintained more diversified portfolios but showed modest competitiveness. The study concluded that no country achieved an ideal balance between diversification and competitiveness. As a result, it is recommended that governments pursue integrated trade strategies that promote geographic expansion alongside measures to enhance export competitiveness. Investments in logistics, quality certifications, and market intelligence are essential to reduce vulnerability and ensure long-term export sustainability.

Keywords: grape exports; market diversification; revealed comparative advantage; Herfindahl–Hirschman index; trade sustainability (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.mdpi.com/2077-0472/15/17/1894/pdf (application/pdf)
https://www.mdpi.com/2077-0472/15/17/1894/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jagris:v:15:y:2025:i:17:p:1894-:d:1743703

Access Statistics for this article

Agriculture is currently edited by Ms. Leda Xuan

More articles in Agriculture from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().