Market Awareness and Participation for Cattle Farmers in the Kaonafatso ya Dikgomo (KyD) Scheme in KwaZulu-Natal Province, South Africa

Saul Ngarava, Mzwanele Phetshe and Abbyssinia Mushunje
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Saul Ngarava: Department of Risk and Vulnerability Science Centre, University of Fort Hare, Alice 5700, South Africa
Mzwanele Phetshe: Department of Agricultural Economics and Extension, University of Fort Hare, Alice 5700, South Africa
Abbyssinia Mushunje: Department of Agricultural Economics and Extension, University of Fort Hare, Alice 5700, South Africa

Agriculture, 2019, vol. 9, issue 10, 1-12

Abstract: The objective of the study was to outline the determinants of market awareness and participation in the Kaonafatso ya Dikgomo (KyD) scheme in South Africa. The study utilised a cross-sectional survey of a randomly selected sample of 116 KyD farmers in KwaZulu-Natal Province. A Logit model was used to analyse the data. The results show that more farmers are aware of farmgate market channels, but however, they tended to utilise auction market channels. Furthermore, gender, marital status, educational level, employment status, farm income, source of income, herd size, labour and training were significant variables in the awareness and use of butcheries, auctions and farm gate markets. The study concludes that the scheme is particularly effective in influencing commercialisation through utilisation of more lucrative market channels such as auctions. Furthermore, socio-economic factors had a bearing on the awareness and use of marketing channels for smallholder farmers in the KyD scheme. Labour was particularly significant across butchery, auction and farm gate market channels. The study recommends that the scheme needs to improve awareness and use of market channels through utilisation of information platforms such as radio, television and direct communication though mobile phones. Furthermore, extension should assist farmers not only in awareness of markets, but also in the utilisation of those markets.

Keywords: Kaonafatso ya Dikgomo; livestock development programme; logit model; marketing channel (search for similar items in EconPapers)
JEL-codes: Q1 Q10 Q11 Q12 Q13 Q14 Q15 Q16 Q17 Q18 (search for similar items in EconPapers)
Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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