A Multidimensional Model of Public Health Approaches Against COVID-19

Mehrab Nazir, Iftikhar Hussain, Jian Tian, Sabahat Akram, Sidney Mangenda Tshiaba, Shahrukh Mushtaq and Muhammad Afzal Shad
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Mehrab Nazir: School of Economics and Management, Jiangsu University of Science & Technology, Zhenjiang 212003, China
Iftikhar Hussain: Dean, Faculty of Computing & Engineering, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan
Jian Tian: School of Economics and Management, Jiangsu University of Science & Technology, Zhenjiang 212003, China
Sidney Mangenda Tshiaba: School of Economics and Management, Jiangsu University of Science & Technology, Zhenjiang 212003, China
Shahrukh Mushtaq: Department of Business Administration, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan
Muhammad Afzal Shad: Department of Commerce, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan

IJERPH, 2020, vol. 17, issue 11, 1-11

Abstract: COVID-19 is appearing as one of the most fetal disease of the world’s history and has caused a global health emergency. Therefore, this study was designed with the aim to address the issue of public response against COVID-19. The literature lacks studies on social aspects of COVID-19. Therefore, the current study is an attempt to investigate its social aspects and suggest a theoretical structural equation model to examine the associations between social media exposure, awareness, and information exchange and preventive behavior and to determine the indirect as well as direct impact of social media exposure on preventive behavior from the viewpoints of awareness and information exchange. The current empirical investigation was held in Pakistan, and the collected survey data from 500 respondents through social media tools were utilized to examine the associations between studied variables as stated in the anticipated study model. The findings of the study indicate that social media exposure has no significant and direct effect on preventive behavior. Social media exposure influences preventive behavior indirectly through awareness and information exchange. In addition, awareness and information exchange have significant and direct effects on preventive behavior. Findings are valuable for health administrators, governments, policymakers, and social scientists, specifically for individuals whose situations are like those in Pakistan. This research validates how social media exposure indirectly effects preventive behavior concerning COVID-19 and explains the paths of effect through awareness or information exchange. To the best of our knowledge, there is no work at present that covers this gap, for this reason the authors propose a new model. The conceptual model offers valuable information for policymakers and practitioners to enhance preventive behavior through the adoption of appropriate awareness strategies and information exchange and social media strategies.

Keywords: COVID-19; social media; preventive behavior; social actors; pandemic (search for similar items in EconPapers)
JEL-codes: I I1 I3 Q Q5 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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