Indicators of Consumers’ Preferences for Bio-Based Apparel: A German Case Study with a Functional Rain Jacket Made of Bioplastic

Florian Felix Klein, Agnes Emberger-Klein and Klaus Menrad
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Florian Felix Klein: Chair of Marketing and Management of Biogenic Resources, Weihenstephan–Triesdorf University of Applied Sciences, Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Petersgasse 18, 94315 Straubing, Germany
Agnes Emberger-Klein: Chair of Marketing and Management of Biogenic Resources, Weihenstephan–Triesdorf University of Applied Sciences, Technical University of Munich Campus Straubing for Biotechnology and Sustainability, Petersgasse 18, 94315 Straubing, Germany

Sustainability, 2020, vol. 12, issue 2, 1-20

Abstract: Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently, no research analyzing the influencing factors for consumers’ preferences for functional apparel made of bioplastic material could be found. To close this gap in research, we conducted this study with a sample of 1673 participants that were representative of the German population aged 16 years and above. We conducted a choice based conjoint analysis for a bio-based rain jacket and measured psychographic indicators that were used as covariates in the statistical estimation of participants’ preferences for the rain jacket. Our results show the high level of importance of prior product experience, Green Consumer Values and attitude towards bioplastic for selecting bio-based apparel, and thus give first insights related to the influence of psychographic characteristics of consumers when selecting bio-based apparel.

Keywords: bio-based apparel; choice based conjoint analysis; psychographic indicators; bioplastic; preferences; covariates (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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