Linking Green and Sustainable Entrepreneurial Intentions and Social Networking Sites; The Mediating Role of Self-Efficacy and Risk Propensity

Iftikhar Hussain, Mehrab Nazir, Saadia Bano Hashmi, Imrab Shaheen, Sabahat Akram (), Muhammad Arfaq Waseem and Adeel Arshad
Additional contact information
Iftikhar Hussain: Department of Public Administration, Faculty of Management Sciences, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan
Mehrab Nazir: School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang 212003, China
Saadia Bano Hashmi: Department of Governance and Public Policy, National University of Modern Languages, Islamabad 44100, Pakistan
Imrab Shaheen: Department of Public Administration, Faculty of Management Sciences, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan
Muhammad Arfaq Waseem: Department of Commerce, University of Kotli Azad Jammu & Kashmir, Kotli 11100, Pakistan
Adeel Arshad: Department of Business Administration, University of Kotli Azad Jammu & Kashmir, Kotli, 11100, Pakistan

Sustainability, 2021, vol. 13, issue 13, 1-13

Abstract: This study investigated the impact of the use of social networking sites on university graduate students’ green sustainable entrepreneurial intentions by developing a mediating effect. This study provided a research framework using Ajzen’s theory of planned behavior and Shapero’s model to illustrate the relationship between self-efficacy and risk propensity towards green and sustainable entrepreneurial intentions. This research model posited a relationship between the use of social networking sites and green and sustainable entrepreneurship intentions with a mediating role of risk propensity and self-efficacy. The structural questionnaire was adopted, validated, and disseminated to the 300 respondents of university students. This study’s findings confirmed that there was a significant positive effect of the use of social networking sites on green and sustainable entrepreneurship intentions with the indirect impact of risk propensity and self-efficacy. These substantial outcomes have essential practices and academic implications for representatives, policy makers, and entrepreneurial institutes, such as how to direct the use of such relative niche technologies for communication and the role of the internet to promote green and sustainable entrepreneurial practices among young people.

Keywords: social networking sites; risk propensity; self-efficacy; green and sustainable entrepreneurial intention (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2021
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6) Track citations by RSS feed

Downloads: (external link)
https://www.mdpi.com/2071-1050/13/13/7050/pdf (application/pdf)
https://www.mdpi.com/2071-1050/13/13/7050/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:gam:jsusta:v:13:y:2021:i:13:p:7050-:d:580530

Access Statistics for this article

Sustainability is currently edited by Ms. Elaine Li

More articles in Sustainability from MDPI
Bibliographic data for series maintained by MDPI Indexing Manager ().