Financing Sustainability in the Arts Sector: The Case of the Art Bonus Public Crowdfunding Campaign in Italy

Chiara Carolina Donelli, Isabella Mozzoni, Francesco Badia and Simone Fanelli
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Chiara Carolina Donelli: Department of Economics and Management, University of Parma, 43125 Parma, Italy
Isabella Mozzoni: Department of Humanistic Studies, Social and Cultural Affairs, University of Parma, 43125 Parma, Italy
Simone Fanelli: Department of Economics and Management, University of Parma, 43125 Parma, Italy

Sustainability, 2022, vol. 14, issue 3, 1-20

Abstract: This paper addresses the conditions that can facilitate the long-term effectiveness of civic crowdfunding fundraising strategies. While previous studies have provided a broad picture of the possible conditions for fostering effective fundraising strategies, most have considered the implications of fundraising only for management or only for cultural policy, neglecting an integrated approach that contemplates the needs of both. Thus, this work integrates cultural management and cultural policy perspectives by discussing a specific exploratory case study: Art Bonus, a cultural patronage tax incentive strategy introduced by the Italian government in 2014, which also includes civic crowdfunding features. To the best of our knowledge, Art Bonus is the first national civic crowdfunding platform supported by a national government. As an innovative and unique platform, its analysis is particularly relevant. This work analyzes the system’s functioning and the results obtained in its first years of operation (2014–2016) by accessing the public database relating to the donations transited through the platform. While the initiative effectively channeled more fundraising resources into the cultural sector, the results also illustrate potential points for improving such a system.

Keywords: fundraising in the arts sector; cultural patronage; civic crowdfunding; cultural policy; cultural management; Art Bonus (search for similar items in EconPapers)
JEL-codes: O13 Q Q0 Q2 Q3 Q5 Q56 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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