SPANISH AND PORTUGUESE HOTEL NETWORKS IN BRAZIL,Evidence from the Northern Coast of Bahia

Lirandina Gomes and Joaquim Silva
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Lirandina Gomes: Universidade do Estado da Bahia, Salvador, Brazil

Regional Science Inquiry, 2014, vol. VI, issue 2, 39-55

Abstract: The paper analyzes the experience of Portuguese and Spanish hotel networks in Brazil, specifically on the Northern Coast of Bahia. We look at this process over the period when Brazil was opening up to international tourism corporations through promotion of national and regional policies. The research included surveying hotel representatives from investing countries. Clearly, there is a mighty convergence of interests between hotel groups, civil construction firms, and financial institutions, which appeals strongly to the political powers, particularly at a regional level. We also conclude that countries launching their tourism industry may learn from the experience of first comers with this crisscrossing research approach proving beneficial from various perspectives.

Keywords: Internationalization; regional policy; tourism location; tourist-residential complexes; business strategies; economic development; cultural links (search for similar items in EconPapers)
JEL-codes: L14 M30 M31 (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:hrs:journl:v:vi:y:2014:i:2:p:39-55

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