MARKETING THE PRODUCTION OF FAMILY FARMS WITHIN LIMITS IMPOSED BY THE COVID-19 PANDEMIC

Marioara Rusu (), Violeta Florian and Elisabeta Roșu ()
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Marioara Rusu: Institute of Agricultural Economics, Romanian Academy, Bucharest
Elisabeta Roșu: Institute of Agricultural Economics, Romanian Academy, Bucharest

Agricultural Economics and Rural Development, 2020, vol. 17, issue 1, 125-134

Abstract: One of the main actors in the rural area, the family farm, is deeply affected by the health crisis caused by the novel coronavirus. On the one hand, the economic and social fragility has deepened the dysfunctions – already existing before the pandemic – generating inefficient self- defense/self-protection mechanisms, for risk reduction; on the other hand, the shocks have been so strong that they caused the agri-food chains to break. The family farm economic structures, its specific functions, mainly those related to the sale of agricultural products, have proved to be vulnerable, the same as the entire system of relations of family farms with the other areas of activity, mainly with the markets for the sale of agricultural products.

Keywords: family farm; market chains; impact; COVID-19 (search for similar items in EconPapers)
JEL-codes: Q13 Q19 (search for similar items in EconPapers)
Date: 2020
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